Zorin Finance
Branding, Strategy, UX, Full stack design
Zorin is a specialist lender in the real estate sector. Being a newer product in a competitive market, Zorin wanted to showcase its rapid progress. The new brand was not yet relatable or trusted in the crowded marketplace. The only ‘branding’ in place at the time was a logo created in Word. My challenge was to help the brand come across clearly, be more visible, and be easy for a broad demographic to engage with.
*Please note images below will be likely to change as the site grows and evolves.
Responsibilites
Branding, Strategy, UX, Full stack design
Project of
Zorin Finance & Inkt
Visit Project
The challenge
Showcase a complex offering of the product in an easily digestible way, in a short amount of time
The findings
In order to move forwards you sometimes need to take a step back. Without sufficient branding or general ToV in place we would be moving forward blindly. This approach is always less time-efficient and detrimental to the brand. Competitive research was the obvious starting point in setting the benchmark for our content, SEO, social media engagement and to define areas of improvement.
Services
The strategy was to create a phased solution that could run across staggered back-to-back timelines. This helped to rapidly produce work across teams and products without over stretching internal resources.
- UX Research and Discovery
- Competitor analysis
- Comparative analysis
- Presentations
- Peer review
- Wireframes
- Information architecture
- Chunking
- User flows
- Prototypes
- UI style guides
- W3C compliance
- Branding
- Strategy
- Stakeholder alignment
- HTML
- CSS
- JavaScript
Summary
The team has been able to update and use the templates to help grow their business.
Desktop
Mobile
The new logo
The new logo reversed out