UX / Product Designer

The Sun (News Corp)

UX, UI, Strategy


News Corp is an American mass media publishing company. The online and offline tabloid newspaper, The Sun falls under the News umbrella. The tabloid offers the latest news, exclusives, sport, celebrities, showbiz, politics, business, and lifestyle in the UK.

The role

Working in a reactive pod team, I was tasked with driving engagement on the platform. The team was located on the news floor - the perfect environment for rapid-fire solutions. Having direct access with core UX teams, journalists, UAT, product owners, and developers I was able to quickly work strategy, designs, and prototypes into live components.

  • UX Research and Discovery
  • Competitor analysis
  • Comparative analysis
  • Brainstorming sessions
  • Wireframes
  • Prototypes
  • UI style guides
  • Data analytics
  • Presentations
  • Peer review
  • Mind mapping
  • Stakeholder alignment
  • Visual design
  • Interaction design
  • Moodboards

Challenges

  1. React platform had technical limitations
  2. The Sun had no consistent branding
  3. Comparative data difficult to get across for skim readers

Solutions

  1. Design around limitations
  2. Create a set of UI guidelines for POD team
  3. Introducing a data visualization system for dynamic data
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