Maserati
Art Direction & UI/Responsive Design
Maserati is an Italian luxury vehicle manufacturer. This iconic luxury brand is rich with heritage.
Responsibilites
Art Direction, UI, Responsive design, part UX(bulk of it was outsourced)
Project of
H-Art & Maserati
project scope
Responsive design refresh for Maserati global
The challenge
The global site lacked UI consistency
The findings
- Lack of UI guidelines between global teams
- UI was not responsive and had shared size across devices
- Not all UI was W3C compliant
- UI dated the branding
Services
The strategy was to create a phased solution that could run across staggered back-to-back timelines. This helped to rapidly produce work across teams and products without over stretching internal resources.
- Research and Discovery
- Competitor analysis
- Comparative analysis
- Presentations
- Peer review
- UI styleguides
- W3C compliance
- Moodboards
Mobile first!
Implementing responsive UI patterns for improved cross-device experience
Portraits views
Landscape views