Google - Get your business online

Art Direction, Branding, UX, UI

A global program launched by Google to help small businesses get online

Responsibilites

Art Direction, Branding, UI Design, UX, Project Management, 3rd party management, training a Junior, covering for CD

Project of

Google & Toaster

project overview

The indepth rebrand covering Branding, UX, Digital, Print & costing.

Challenges

Users were not connecting the product with Google
Branding looked dated
Design process was manual and hand finished
Brand suffered inconsistency across countries
Development was time-consuming due to design - 2-3 months
Localisations was costly, limiting expansion
Lack of trained resource to aid rapid expansion

Solutions

Aligning the product with Google branding to build product trust and confidence
Brand was refreshed
Process was automated and simplified wherever possible eg.automated vectorised logos
Brand guidelines were created to facilitate global roll out
Templates and concepts were used to simplify branding - 3-14 days.
Streamlining branding reduced design and development time, reducing localization cost
Templated process, training a junior, and creating hand over notes meant localization could be maintained internally moving forward.

Services

The strategy was to create a phased solution that could run across staggered back-to-back timelines. This helped to rapidly produce work across teams and products without over stretching internal resources.