Hotels.com (Expedia)
UX, UI, Strategy
Hotels.com is part of the Expedia group of travel companies. The company offers accommodation booking online offering its users a generous loyalty scheme.
The role
In my time at Hotels.com I worked within a core landing page pillar focused on new user engagement, and retention. I created reactive UX solutions and design iterations in fast-paced sprint cycles following their Lean UX Framework. Collaborating closely with PMs, data analytics, content, SEO, and data science teams helped in creating better-informed solutions. Discovery, strategy, and designs were presented in varying ways including wireframes; prototypes; documents; peer review, and in wider team presentations - whichever was best suited for the task.
Challenges
- Tight deadlines
- Running multiple tickets at once
- Resistance from teams
- Gaps in information
Solutions
- More meetings to discuss and view progress = more transparency
- Better document thoughts and project status to be easily picked up
- Workshops and visual examples helped me better relay solutions
- Building bridges to other teams to source information
Services
The strategy was to create a phased solution that could run across staggered back-to-back timelines. This helped to rapidly produce work across teams and products without over stretching internal resources.
- UX Research and Discovery
- Competitor analysis
- Comparative analysis
- Workshops
- Wireframes
- Information architecture
- Chunking
- User flows
- Prototypes
- User Testing
- User interviews
- Interpreting analytics
- Integrating algorithms
- Integrating machine learning
Summary
Working closely with teams I was able to put forward a contextual, brand-centric approach that had proven(positive!) test results.